The trouble with social media

Posted on April 24, 2013

I keep cannibalising my own blog. Seriously. I eat small chunks out of it every day and then wonder why it’s less satisfying as a main meal.

A year ago, when I was posting every day, I never ran out of things to say. Now that I’m only posting three times a week, I frequently find myself scratching around, scratching my head. Today I realised why.

Social media is eating my blog.

I’m popping up Facebook status updates willy nilly – and using up some stellar ideas that, 12 months ago, I would have written as a blog post.

I’m on Google+, throwing out my thoughts into a very good writing community.

I’m pinning… okay, actually, let’s face it, I’m not pinning often and pinning never ate anyone’s brain.

I’ve started a newsletter, and I’m putting things aside in my mind for that.

I’m talking about anything and everything in SMaC Talk, my (almost) weekly podcast with Kerri Sackville and Valerie Khoo (and thanks for all the terrific feedback on that, by the way).

And I’m saving up some of my thinking power for actual work – feature articles, corporate work, books and novels.

All of which leaves me with just a small portion for my poor old blog.

Today, unthinkingly, I engaged my fingers on the keyboard before my brain got into gear and I wasted a perfectly good opportunity to lament the popularity of Mr6’s name by using it up in a status update. The conversation is terrific – but it’s not here, in the Fibro, where I so like to have a cup of tea with everyone.

Ah well. Look at me here. Writing a blog post.

A tasty little blog post.

Is social media eating your blog, too? Or are you better at meal-planning than I am?

Related Posts


  1. Eleanor Mulder

    I’m thinking it’s important to drive traffic TO your blog FROM Facebook. Entice people. Use the same ideas but written in a different way, maybe? After all, most people own their blog, right? What if Facebook died a death tomorrow? Where would all the content, ‘likes’ and contacts go?

    • Allison Tait

      That’s true, but your FB community is not just people who want to read your blog, and so FB requires different types of updates as well. It allows you to get your message – whatever that might be – out to different people in different ways. But yes, your website/blog is your most important real estate.

      • Eleanor Mulder

        Yes, you’re right. It seems that Facebook needs more regular posts and perhaps shorter with higher impact / more images? I’m going to write a bit of a plan today. Thanks for the advice 🙂

  2. stonefruit season

    Come back! Don’t let it eat you up! I really enjoy your posts and try to only focus on this one avenue… otherwise I could imagine it doing the same to me!

  3. Seana Smith

    Hmmm…. Facebook is its own medium, isn’t it? You could almost just use it to communicate, almost as a blog. I don’t, haven’t been putting anything up much, am definitely very conflicted about Facebook the noooo. One month I might let go of all the social media and just blog, blog, blog and I think I might like that a lot better.

  4. Rhonda

    Social media is eating my blog. I start to blog something only to realize that I’ve already shared it via FB, Twitter, and Instagram. I need to share smaller snippets, and point them towards my blog for the full story.

  5. Dorothy Krajewski

    I’ve noticed myself doing that, too. Sometimes I just don’t have the time or inclination to write a whole blog post, but I’m sure that if I made an effort, I could turn one of those status updates into a post.

  6. Sam Stone

    Social media probably eats my time to blog!
    I spend too much time looking at FaceBook, Twitter and Instagram and all of a sudden the baby is awake again and there was 2 hours of blog time I will never get back 🙁
    BTW – LOVE SMaC Talk!

  7. Lee-Anne Walker

    A really interesting, relevant post. As a social media novice (and a little daunted), I find everyone always appears so assured and clever, and it was refreshing to read that even aficiondos like you experience some doubts. However, you’ve turned these doubts into an eloquent blog! Have been contemplating blogging myself but think I’d buckle under the pressure of having to say something witty and entertaining on a regular basis! I do agree with Nee Say about the instant gratification factor in “micro-blogging”…when someone engages with my tweet, it gives me a thrill (does that sound pathetic??)

  8. Being Me

    The post otherwise known as “Dude, where’s my blog?”…? So that’s what I’ve been doing. Snacking between meals! Thanks for pointing this out, it’s food for thought (see what I did there?) and I might just have to start being more selective in my willy-nilly sharing. Sometimes it takes another writer to point it out succinctly, which is something I rarely (if ever) am. How I have survived at all in short FB statuses and <140 characters, I will never know. But I seem to prefer those now to fleshing out proper ideas and it's made me somewhat lazy on the structural writing front.

  9. NÊe Say

    Since the beginning of the year I’ve been blogging less and micro-blogging more. There is an instant gratification factor in SM & the conversation that arises that I (as a very small blogger) don’t always get from my blog. I sometimes weigh up how much mileage I’ll get out of a one liner versus a whole post & because I’m inherently lazy, the one liner usually wins 😛 Great post xx

  10. mrsceeeceee

    I feel like I only have a certain amount of words for each day…like an allowance and I have to weigh up where to use them. Then, there is the actual space I need to write. All in all I am taking slow blogging to the extreme at the moment!

  11. Claire Hewitt

    It can, be mainly my fb page is empty. I have nothing to say there other than to flog my blog and that isn’t great for engaging long term.

    I only Pin for fun and twitter has been so different lately. Swings and roundabouts really

    • allison tait

      Yes indeedy. 🙂

  12. Bron @ Stop That Owl

    Yes! I wrote a similar post this week, lamenting the way Twitter and Instagram are stealing all my potential posts for my blog. And I think that post may have been the first since Feb. I’m actually in two minds as to which is the better (easier for me) way to go.

    • allison tait

      I guess it depends on what your goals are. I couldn’t imagine giving up the Fibro. Too much time, energy, love and happiness invested here.

  13. Elements

    I could be writing a newsletter but decided against doing them as then I really wouldn’t have time to blog post. I am almost on social media overload but just managing to stay afloat by biting off little chunks at a time. Great Post about not posting 😉

    • allison tait

      *bows* Thank you. I’m glad you saw what I did there… 🙂

  14. Megan.K.

    Yes! And I am trying to stick to restricted social media diet because of it.
    I tend to burn blog post ideas and photos on Instagram mostly.
    Micro-blogging, isn’t that the catch phrase?
    It’s stilll blogging, I guess.
    Like Jodi, I also glean plenty of ideas from SM too, so it cuts both ways.

  15. Jodi Gibson

    I tend to find that social media gives me ideas for posts. I’ll see something, or come across a cool link and go to tweet about it but realise I have much more to say than 140 characters!

    • allison tait

      There is that factor…

  16. Janelle

    That’s a tricky one, deciding what goes where! I think you could still use facebook statuses as fuel for blog posts if you feel there’s room to expand on them. Let’s hear more about Mr 6’s name and those trendy baby name lists!

  17. Janelle

    That’s a tricky one, deciding what goes where! I think you could still use facebook statuses as fuel for blog posts if you feel there’s room to expand on them. Let’s hear more about Mr 6’s name and those trendy baby name lists!

    • allison tait

      I hear you! But then I feel like I’m flogging yesterday’s news if I link to the post the following day…

Pin It on Pinterest